Joico Blonde Life Violet Shampoo 300ml - Purple Toning Shampoo for Blonde & Gray Hair - Neutralizes Brassiness & Enhances Cool Tones - Perfect for Salon-Quality Color Maintenance at Home

Joico Blonde Life Violet Shampoo 300ml instantly cools brassy tones and brightens cool blonde hair. The nourishing formula gently cleanses hair and helps to maintain healthy-looking hair with brilliant shine. Free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Benefits:

• Instantly cool brassy tones and brighten cool blonde hair
  
• Help maintain healthy-looking hair with brilliant shine
  
• Nourish and protect fragile blonde hair
  
• Rich lather gently cleanses hair

How to Use

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.